I Wish I Knew This When I Started: Logo Design

Lessons learned from starting a design company. How to charge more for a logo design. Why do some designers feel guilty about charging for creative services? Why charge $50 for a logo? Why did you continue to charge so little?

On this episode, Ben Burns (a Youtube fan) joins us on the show as he recounts stories about getting started in design and charging clients $50 for a logo. He was happy and felt a sense of validation.

Later on, he heard about other designers like Aaron Draplin charging $20k and thought “Wow! That’s amazing. But there’s no way I could charge that.”

Is this a problem you’re facing? Then watch this episode.
Subscribe to Mr. Ben Burns YouTube channel:
https://www.youtube.com/user/benjaminaldenburns

Annotations:

2:40 First logos and competing to work at spec via O Desk
5:18 Q: Why didn’t it occur to you to ask for more money?
8:47 Q: Have you ever run into a situation where clients ask you for more?
9:59 Value your time as more than a commodity, and don’t give it away for free.
12:00 Lack of symmetry in logic
14:18 The Difference is confidence in the value that you provide
15:20 You can do the same work, but you have to position it differently to charge more.

Media Drop:

Aaron Draplin – Making it in the little leagues (TedxPortland)

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The PROCESS
Credits:
Executive Producer– Chris Do
Hosts– Chris Do
Director– Aaron Szekely
Cameraman– Aaron Szekely, Andrew Truong
Producer– Aaron Szekely
Editor– Aaron Szekely
Show Open– designed by William VanSkaik, animated by Bara Kwon
Intro Theme Song– Adam Sanborne www.adamsanborne.com
Annotations– Isaiah Nwukor

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