Best marketing plan – 9 lessons from 400 plans [video]

What’s in the best marketing plan and how do you build it? Here are 9 lessons we’ve learned from building over 400 sales and marketing plans.

1. Plan quickly and often
2. Involve key functions in the planning
3. Set objectives for 3 years (more granular as you get closer)
4. Start with why (the problem you solve better than most)
5. Target those most affected by the problem you solve
6. Articulate a complete solution to that problem (for that market)
7. ID the velocity you need to reach your goals
8. Build tactics to move buyers through their journey at that rate (there are no ‘must do’ tactics)
9. Distil it to one page – no-one reads long plans

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