Email Marketing, Lessons Learned: sending a million emails a day

Paul Chua, Sr Manager at Credit Karma, will be presenting on how Credit Karma effectively communicates with their users via email. Sending around a million emails a day, Paul and team understand the complexity behind establishing good email deliverability.

In this talk, Paul will cover:
Database List
Email HTML design consideration
Selecting an ESP
Active Campaigns
Deliverability
Post Deliverability Metrics

Mailgun customer, Credit Karma, is a completely free pro-consumer service dedicated to demystifying the credit landscape. With credit simulators, free credit scores, credit advice, and credit score comparisons, Credit Karma’s goal is to empower consumers to more actively manage their credit and their financial health.

Event produced by Rackspace and filmed at Geekdom San Francisco on November 4th, 2014.

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